WORKSHOP – PR 2.0

Attending this unique one-day workshop will enable participants to plan and implement a go to public relations strategy using user-generated content, initiate and increase brand engagement and monitor positive and negative brand perception through social media tools.

Through this one-day hand on workshop, the participants will be able to evaluate their current approach to social media, online public relations, reputation and crisis management.

Upon successful completion of this one day case-study driven workshop, the participants will be able to:

  • Understand how to align public relations strategy using social media platforms.
  • Define and evaluate all relevant social media channels, current content strategy, tools, techniques and resources for reputation building and management.
  • Get an overview of best practices for effective digital Public Relations
  • Understand the risks of social media and thereby plan and create effective strategies to manage online reputation and crisis management.

Who should attend?

  • PR Professionals
  • Marketers, Advertisers and brand custodians
  • Digital Marketing enthusiasts
  • CXOs
  • Entrepreneurs
  • Management Students

Method of Instruction

The method of instruction for this one day workshop will consist of
– Presentations
– Video tutorials
– Classroom assignments

Support after your training workshops

We provide online training support for two-week post each training course. We also invite you to join our Learning community in order to:

  • Get free e-books, white papers, invitation to webinars and other learning resources
  • Interact with our expert trainers and fellow participants.
  • Get regular updates, tips on how to manage your business on social media platforms
  • Get current global and Indian news on impactful usage of social media across industries.

All participants will be awarded certificates on successful completion of the course.

Want to know more about which training is right for you or want to register for our next class, CONTACT US


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