With the evolution of online marketing and growing complexity of website ranking, conceived by leading search engines like Google and Bing, two very distinct yet commanding realms of Search Engine Optimisation have emerged. On one further end is Black Hat SEO, a process where there are no rules, methods or ethics – a quick yet short-term tactic built on spam link building and other unnatural methods. On the other end is White Hat SEO, a slow and steady, powerful, long-term and trustworthy process build through natural link building and keyword usage.

At WebCobblers, we work closely with business houses to develop Search Engine Marketing strategies and offer White hat SEO techniques that include SEO friendly content services, social media optimisation techniques and analytics, natural link building and keyword optimization. KNOW MORE

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