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Talk about evolution in the Web space and SEO stands right up there. Google’s Panda and Penguin algorithm, which is designed to promote quality sites has ensured that users get the best possible results for their search. No wonder Google is the preferred Search engine round the globe. Quality testers have provided feedback on the content quality, data trustworthiness, design to rank and whether they would return back to the site or not. Google themselves have set up a Google Webmaster Guidelines and segregated them into three spaces-

  • Content Guidelines
  • Quality Guidelines
  • Technical Guidelines.

What’s interesting is that though your business can take care of the Quality and Technical Guidelines in one shot, it’s the content that has to evolve, revisited periodically to meet the needs of the user.
Let us put the thumb rules down for you so that once you set up your SEO strategy, you have these on top of your minds while laying down your content base-

  1. Purpose of Content

Knowing your business in-depth is required to lay down a strong foundation. But do you know your target audience? Do you understand their purpose and where your traffic originated from? You can write a good piece of content pertaining to your business and project it but it should suffice the needs of people who are looking for it.

Typically your Home page should be used for crisp, should clearly put down what you do, who you are and where you come from. Talk about first impression!!

  1. Making Sense out of the Keywords

Doesn’t it sound boring if a sales person only talks about discount repeatedly to make business? Well same applies to keywords in the content. Speak for once and hit the target. A lot of content editors try to put emphasis on single-repeated keyword strategy. It might fetch you immediate results but doesn’t last long. The idea is to make sense with your content and most importantly your HEADLINE. 5-10 words framed up strategically is what you need here.

Also you need to ensure that you position your targeted keywords right at the top. Have them constitute your title, and your first lines of the content. Not that it is going to be dependent on quantitative occurrence.

  1. Write for the user not for Search Engine

The content has to be optimized to lead the user to your website. If  you can meet their needs and hold the pulse of what is desired and being looked for, Search engine as a medium will get the user to you for sure.

          Adding to that, you need to have your usability quotient right on top. You want your users to stay and come back again. Don’t you?

  1. Social Media  & SEO – Make them work like a Cohesive Force

Post Facebook and Twitter, businesses reside on the social space, irrespective of their domains. The initial idea was to reach out to a broader audience and build a strong user base and now if you don’t have a Facebook page promoting your business, then you are a few touches behind your competitors.

A key point to be noted here is either of them cannot survive without quality content. Post Google +, Google themselves have started giving elevated weightage while ranking pages.

Social Media will improve your SEO as well.  Each link shared is a vote for your site and that is where importance of Social Media counts!

To conclude, follow the guidelines, hire a great content contributor, build up a good user base by landing into Social Media space and the “crawler” will take care of you business. :)


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